Przemyslaw Kral Reveals How zondacrypto Turned Sports into Recipe for Success
Partnerships
with major football brands like Juventus and Atalanta are set to help
Polish-born cryptocurrency exchange zondacrypto spread its international wings.
In an exclusive interview with Finance Magnates, the platform’s CEO
Przemyslaw Kral reveals the company’s plans for the coming quarters and shares
predictions for future Bitcoin (BTC) prices.
It’s long
been known that sports emotions intertwine with trading excitement. The largest
companies in the finance and cryptocurrency world have been building brand awareness through
sports partnerships for years.
Football
undeniably takes the lead here, a fact well-understood by zondacrypto.
Besides footy, the company also promotes itself at cycling events, including
the Tour de Pologne.
“Our
Polish origins as well as the fact that part of our sports sponsorship
cooperations, like Wojciech Szczesny, former football Polish Champion Rakow
Czestochowa, top WTA tennis player Magdalena Frech, and the UCI Gran Fondo
World Champion Wojciech Szczepanik are from Poland, strengthen our credibility
as the top European global crypto exchange,” Kral commented in
conversation with Finance Magnates.
The above
focuses on the Polish market, which still plays a dominant role in zondacrypto’s
offerings. Of the exchange’s 1.3 million current customers, over a million are
from Poland. Since 2021, their activity has allowed the platform to generate
revenues reaching €37 million.
However,
Kral has an appetite for international expansion and making zondacrypto not
just the largest Polish crypto exchange, but also a significant player in
Europe.
“Our
goals are international, as are our collaborations with Juventus FC, Atalanta
BC, Giorgio Chiellini or Princess Charlene de Monaco Foundation, with more
coming soon,” adds the zondacrypto CEO. The sponsorship of the Giro
d’Italia is also noteworthy.
Let’s go Atalanta! 🖤💙#GoAtalantaGo https://t.co/KWG2rN18OW
— zondacrypto (@zondacrypto) August 14, 2024
The first
effects of these actions are already visible.
Italy Becomes Second Most
Important Market for zondacrypto
By focusing
on building visual presence at important Italian sporting events, including football
matches and cyclicng events, zondacrypto has managed to make the country its
second most important market at this time.
“Previously,
Italy was the 7th largest group among our investors,” revealed Kral.
“Comparing the last half of the year with the second half of last year, we
recorded a 10-fold increase in the number of customers from Italy.”
zondacrypto enters the game with @juventusfc 🤝
Get $10 in crypto! ₿🔥
✅ If Juventus win the Italian championship – we’ll be adding 10 Juventus Fan tokens – $JUV to your account as well!What do you need to do?
👉 Scan the QR code to register at zondacryptoYou are welcome… https://t.co/UqIPMqa0b0
— zondacrypto (@zondacrypto) May 15, 2024
The
expansion strategy is bringing other benefits to the company as well. In the
first half of 2024, the share of payments for zondacrypto services in euros
significantly increased. Moreover, users are depositing more than they’re
withdrawing, which favors the platform’s revenue structure. Meanwhile, the
company has also obtained another license, meeting regulatory conditions
imposed by the Swiss FINMA.
“Comparing
the last half of last year and the first half of this year, the share of
payments in EUR increased by over 50%,” the zondacrypto CEO commented in a conversation with Finance Magnates. “And users of our exchange
deposit more than they withdraw from it, the difference is around 6%.”
Currently,
all assets deposited on the platform are valued at €520 million. And
although according to CoinMarketCap data, zondacrypto is only the 240th
exchange in terms of daily spot volumes (not exceeding $2 million), it remains
the leader in terms of trading on the BTC/PLN pair.
Moreover,
Kral hopes that the newly introduced native ZND token will help increase the
attractiveness of the current offer, attracting new users to the platform.
ZND Warmly Received by Traders
The first public
issuance of the ZND token took place in mid-July and was finalized in less than
half an hour, raising over €400,000. This was just a taste of subsequent
rounds, through which the platform aims to raise over €12 million and mint 189
million ZND tokens. The main phase of the airdrop was launched last week and
will last until mid-October.
GM Fam!$ZND token Airdrop Campaign had started!
Fancy to join: @Airdrops_one @Cosmos_Airdrops @AirdropDet @airdropinspect @Airdropalertcom @Airdrops0637 ??? 😎https://t.co/JqG8YgDKIl— zondacrypto (@zondacrypto) August 27, 2024
“The
total supply of tokens is 700,000,000 units. The ZND token is deflationary,
meaning that further asset pieces will not be minted. ZND is based on the
ERC-20 standard, and its consensus algorithm is Proof-of-Stake. This aims to
ensure optimal security, decentralization, and scalability for the
project,” explains Kral.
Like other
large cryptocurrency exchanges, zondacrypto is introducing its own
cryptocurrency to increase user engagement and provide an additional source of
revenue. Users can count on commission discounts and better staking conditions,
as well as participation in loyalty programs, while the exchange can raise
additional capital through token issuance.
Bitcoin to Reach New ATH
This Year?
When asked
where he sees the price of Bitcoin in the long term, Kral suggested that there
are “strong predictions for significant price increases driven by the
halving event and institutional adoption,” which allow for considering
potential all-time highs.
“Some
analysts predict that BTC could hit USD 100K by the end of the year. Experts
like Anthony Scaramucci or Michael Novogratz go a step further and believe in
reaching 150–170K USD within 18 months after the 2024 halving ,” said the
zondacrypto CEO.
He also
drew attention to the popularity of cryptocurrency ETFs and growing
institutional adoption.
From the
perspective of a cryptocurrency exchange CEO, the increase in BTC price and
other main assets is certainly beneficial. Every “crypto pump” attracts new
investors and clients, certainly much more than even the best promotional
campaign.
Partnerships
with major football brands like Juventus and Atalanta are set to help
Polish-born cryptocurrency exchange zondacrypto spread its international wings.
In an exclusive interview with Finance Magnates, the platform’s CEO
Przemyslaw Kral reveals the company’s plans for the coming quarters and shares
predictions for future Bitcoin (BTC) prices.
It’s long
been known that sports emotions intertwine with trading excitement. The largest
companies in the finance and cryptocurrency world have been building brand awareness through
sports partnerships for years.
Football
undeniably takes the lead here, a fact well-understood by zondacrypto.
Besides footy, the company also promotes itself at cycling events, including
the Tour de Pologne.
“Our
Polish origins as well as the fact that part of our sports sponsorship
cooperations, like Wojciech Szczesny, former football Polish Champion Rakow
Czestochowa, top WTA tennis player Magdalena Frech, and the UCI Gran Fondo
World Champion Wojciech Szczepanik are from Poland, strengthen our credibility
as the top European global crypto exchange,” Kral commented in
conversation with Finance Magnates.
The above
focuses on the Polish market, which still plays a dominant role in zondacrypto’s
offerings. Of the exchange’s 1.3 million current customers, over a million are
from Poland. Since 2021, their activity has allowed the platform to generate
revenues reaching €37 million.
However,
Kral has an appetite for international expansion and making zondacrypto not
just the largest Polish crypto exchange, but also a significant player in
Europe.
“Our
goals are international, as are our collaborations with Juventus FC, Atalanta
BC, Giorgio Chiellini or Princess Charlene de Monaco Foundation, with more
coming soon,” adds the zondacrypto CEO. The sponsorship of the Giro
d’Italia is also noteworthy.
Let’s go Atalanta! 🖤💙#GoAtalantaGo https://t.co/KWG2rN18OW
— zondacrypto (@zondacrypto) August 14, 2024
The first
effects of these actions are already visible.
Italy Becomes Second Most
Important Market for zondacrypto
By focusing
on building visual presence at important Italian sporting events, including football
matches and cyclicng events, zondacrypto has managed to make the country its
second most important market at this time.
“Previously,
Italy was the 7th largest group among our investors,” revealed Kral.
“Comparing the last half of the year with the second half of last year, we
recorded a 10-fold increase in the number of customers from Italy.”
zondacrypto enters the game with @juventusfc 🤝
Get $10 in crypto! ₿🔥
✅ If Juventus win the Italian championship – we’ll be adding 10 Juventus Fan tokens – $JUV to your account as well!What do you need to do?
👉 Scan the QR code to register at zondacryptoYou are welcome… https://t.co/UqIPMqa0b0
— zondacrypto (@zondacrypto) May 15, 2024
The
expansion strategy is bringing other benefits to the company as well. In the
first half of 2024, the share of payments for zondacrypto services in euros
significantly increased. Moreover, users are depositing more than they’re
withdrawing, which favors the platform’s revenue structure. Meanwhile, the
company has also obtained another license, meeting regulatory conditions
imposed by the Swiss FINMA.
“Comparing
the last half of last year and the first half of this year, the share of
payments in EUR increased by over 50%,” the zondacrypto CEO commented in a conversation with Finance Magnates. “And users of our exchange
deposit more than they withdraw from it, the difference is around 6%.”
Currently,
all assets deposited on the platform are valued at €520 million. And
although according to CoinMarketCap data, zondacrypto is only the 240th
exchange in terms of daily spot volumes (not exceeding $2 million), it remains
the leader in terms of trading on the BTC/PLN pair.
Moreover,
Kral hopes that the newly introduced native ZND token will help increase the
attractiveness of the current offer, attracting new users to the platform.
ZND Warmly Received by Traders
The first public
issuance of the ZND token took place in mid-July and was finalized in less than
half an hour, raising over €400,000. This was just a taste of subsequent
rounds, through which the platform aims to raise over €12 million and mint 189
million ZND tokens. The main phase of the airdrop was launched last week and
will last until mid-October.
GM Fam!$ZND token Airdrop Campaign had started!
Fancy to join: @Airdrops_one @Cosmos_Airdrops @AirdropDet @airdropinspect @Airdropalertcom @Airdrops0637 ??? 😎https://t.co/JqG8YgDKIl— zondacrypto (@zondacrypto) August 27, 2024
“The
total supply of tokens is 700,000,000 units. The ZND token is deflationary,
meaning that further asset pieces will not be minted. ZND is based on the
ERC-20 standard, and its consensus algorithm is Proof-of-Stake. This aims to
ensure optimal security, decentralization, and scalability for the
project,” explains Kral.
Like other
large cryptocurrency exchanges, zondacrypto is introducing its own
cryptocurrency to increase user engagement and provide an additional source of
revenue. Users can count on commission discounts and better staking conditions,
as well as participation in loyalty programs, while the exchange can raise
additional capital through token issuance.
Bitcoin to Reach New ATH
This Year?
When asked
where he sees the price of Bitcoin in the long term, Kral suggested that there
are “strong predictions for significant price increases driven by the
halving event and institutional adoption,” which allow for considering
potential all-time highs.
“Some
analysts predict that BTC could hit USD 100K by the end of the year. Experts
like Anthony Scaramucci or Michael Novogratz go a step further and believe in
reaching 150–170K USD within 18 months after the 2024 halving ,” said the
zondacrypto CEO.
He also
drew attention to the popularity of cryptocurrency ETFs and growing
institutional adoption.
From the
perspective of a cryptocurrency exchange CEO, the increase in BTC price and
other main assets is certainly beneficial. Every “crypto pump” attracts new
investors and clients, certainly much more than even the best promotional
campaign.
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