Mintify Partners with Redacted, Bringing 200K Users to the Ecosystem

Entertainment datasphere Redacted has partnered with digital asset trading platform Mintify.

The collaboration will bring Mintify’s 200,000 active users into Redacted’s ecosystem, broadening the reach of both platforms. Mintify, which has seen over $70 million in NFT trading volume, will integrate its services into Redacted’s platform, allowing users to access a wider range of digital assets and experiences.

As part of the deal, Mintify has also acquired Magically.gg to bring on a key brand in digital asset trading and expand its consumer focused ecosystem of onchain products and services. Redacted will also receive an equity stake in Mintify as part of this partnership.

What is Redacted?

Redacted is a web3 platform that offers a variety of entertainment and gamification products, all powered by the $RDAC token.

Since its launch in March 2024, Redacted has quickly gained attention in the space, securing investments from prominent firms such as Animoca Brands, Spartan Group, and Polygon Ventures. The platform is designed to provide users with a seamless experience for playing, trading, watching, and earning—all within a single ecosystem. Notable products include Swipooor, a gamified platform for predicting outcomes in events, and Rampx, a flagship unicorn product in the making.

Redacted aims to create a comprehensive environment where users can interact with digital assets, consume entertainment, and engage with web3 applications.

What is Mintify?

Mintify is a digital asset trading platform known for its user-friendly interface and infrastructure designed to support NFT and cryptocurrency trading.

The platform has facilitated over $70 million in NFT trading volume and serves a community of over 200,000 active users. Mintify supports multiple blockchain ecosystems, including Ethereum and Solana, and has been expanding its offerings to include additional types of digital assets, such as fungible tokens.

Recently, Mintify acquired Magically.gg, a platform specialising in digital asset services, enhancing its ability to offer diverse trading experiences. Mintify’s goal is to provide users with an efficient, streamlined way to trade NFTs and other digital assets whilst continuing to build on its infrastructure to meet the growing demands of the market.

What does this partnership means?

By integrating Mintify’s user base into Redacted’s ecosystem, both platforms stand to benefit from increased engagement and access to a broader range of digital assets. For Mintify, the collaboration means an opportunity to introduce its trading tools to Redacted’s diverse user base, potentially expanding its reach beyond NFTs and into other types of digital assets. Redacted, in turn, will enhance its web3 offerings, allowing its users to trade and interact with assets in new ways.

In addition to the integration, Redacted’s investment in Mintify solidifies the long-term relationship between the two platforms. Mintify’s acquisition of Magically.gg also adds value to the partnership, ensuring that existing users of that platform continue to receive benefits such as $RDAC airdrops and allocations of $MINT tokens.

“After three years building the best infrastructure for sophisticated trading experiences for NFT markets, Mintify is ready to take the next step in our expansion by partnering with Redacted,” said Evan Varsamis, CEO of Mintify. “With our next-gen UX and seamless integration capabilities, we’re confident that we can bring our unique brand of Mintify to a broader range of users, assets, and consumer experiences.”

“Redacted is all about the future of disruptive web3 DApps that offer degens what they want the most—trading, playing, watching, and earning—without having to leave our ecosystem,” said Shan Kumar, CEO and CO-founder of Redacted. “By investing into Mintify and bringing it into the Redacted ecosystem, we’re excited to combine the userbases and communities of these mega platforms to enrich the Redacted experience.”

The upcoming integration of Magically.gg into Mintify will not affect holders of Magically.gg enchanted crates. These holders will continue to receive the $RDAC airdrop and remain eligible for boosters. Additionally, Jirasan and RDAC Token stakers will receive an allocation of $MINT tokens.