Manchester United Joins Tezos, Brings Web3 Closer to Sports Fans

One of the most successful sports teams in the world, Manchester United, has announced a multi-year partnership with Tezos. To celebrate the partnership, the Tezos-branded training kit will be worn by the first-team squad for the first time prior to this weekend’s match against Southampton.

Furthermore, the partnership will allow the fans of Manchester United to be exposed to the Web3 technology of the Tezos blockchain.

Victoria Timpson, Manchester United’s CEO of Alliances and Partnerships, explained,

This is a hugely exciting partnership for Manchester United because it aligns us with  one of the most advanced, reliable and sustainable blockchains in an area of  technology which promises to truly revolutionize the way that everyone, including  the Club and our fans, can interact.

She added,

We are especially pleased to be partnering with one of the most eco-friendly blockchains, using technology that is energy-efficient, limits carbon emissions and  lowers costs, consistent with the Club’s wider efforts to promote environmental  sustainability.

Partnerships are at the core of our strength as a club, supporting the drive for  success on the pitch, and we are delighted to welcome Tezos as the latest industry  leader to join our family of partners.”

In terms of technology, Tezos is one of the cryptos in the space that enables fast, secure and efficient digital interactions without the need for intermediaries. The network runs a proof-of-stake blockchain and is designed to be energy efficient. Hence, fans of Manchester United can expect that Tezos can operate in a cleaner and more environmentally friendly way.

Edward Adlard, Head of Adoption and Business Development, Tezos Ecosystem stated,

Throughout its history, Manchester United has constantly evolved, with the  support of its huge and diverse global community of fans and partners. Tezos will  enable Manchester United to use blockchain and Web3 to transform fan, player,  team, and partner engagement.

The decision by the world’s greatest football club to select Tezos as its blockchain  of choice is further validation that thoughtful design paired with strong security, low  gas fees, and community-led innovation are the essential factors driving the next  wave of adoption in the new digital revolution.

In addition to the Tezos branding on the Club’s training kit, the partnership will also include several new fan experiences built on the Tezos blockchain and a pledge to support Manchester United Foundation with ongoing donations in XTZ, the native currency of the Tezos blockchain, to train, educate and inspire young people within the local community.